20 Years of Experience
Principal
Product
Designer
Work With Me
A Product Designer with 20 years of experience, architecting high-impact, user-centric applications for global companies.
100% Human-Crafted Strategy & Design.

Momentum
Strategizing high-impact design systems andfinancial infrastructures for global scale.
Explore the Case Study


HospiDesk
An all-in-one SaaS portal for the travel and hospitality industry, empowering businesses to manage bookings, guest chats, and a self-service knowledge hub with a built-in chat builder.
Explore the Case Study


Hyllo
A mobile e-commerce app for fashion and beauty, featuring a seamless shopping experience from product discovery to checkout, and a tiered loyalty program to reward and retain customers.
Explore the Case Study

Experiences /
/ Mar - Sep ‘25
Principal Product Lead (Contract)
Confidential
Owned the product strategy for a strategic redesign of a core enterprise portal, translating business goals into actionable product specifications.
/ Jul ‘23 - Jan ‘25
Principal Product Designer
Cloud Kinetics Technology
550% Efficiency Scale: Identified operational bottlenecks and championed the launch of the 'iDA' Digital Assistant. Successfully automated 18,631 interactions in Year 1, scaling service capacity by >550% without adding headcount.
Testimonials /
"Jeff has shown the ability to comprehend strategy level needs... Even going above and beyond, to the extent of troubleshooting with 3rd Party technology partners like Stripe, SendGrid, Hubspot."
Low Jian Liang
Founder & CEO
Trippening Pte Ltd, Trabble (Singapore)
"I am so impressed at your insights into the business and the company industry. We will use your awesome ideas to create a presentation that blows the managing director away."
Charlotte Tang
Business Development Director
Utomedia (Singapore)
More
Leveraging 20 years of design leadership to transform complex business requirements into scalable, high-impact digital ecosystems for global enterprises.
Copyright © 2026

20 Years of Experience
Principal
Product
Designer
Work With Me
A Product Designer with 20 years of experience,
architecting high-impact, user-centric applications
for global companies.
100% Human-Crafted Strategy & Design.

Momentum
Strategizing high-impact design systems andfinancial infrastructures for global scale.
Explore the Case Study


HospiDesk
An all-in-one SaaS portal for the travel and hospitality industry, empowering businesses to manage bookings, guest chats, and a self-service knowledge hub with a built-in chat builder.
Explore the Case Study


Hyllo
A mobile e-commerce app for fashion and beauty, featuring a seamless shopping experience from product discovery to checkout, and a tiered loyalty program to reward and retain customers.
Explore the Case Study

Experiences /
/ Jul ‘23 - Jan ‘25
Cloud Kinetics
Principal Product Designer
550% Efficiency Scale: Identified operational bottlenecks and championed the launch of the 'iDA' Digital Assistant. Successfully automated 18,631 interactions in Year 1, scaling service capacity by >550% without adding headcount.
/ Mar - Sep ‘25
Confidential
Principal Product Lead (Contract)
Owned the product strategy for a strategic redesign of a core enterprise portal, translating business goals into actionable product specifications.
Testimonials /
"Jeff has shown the ability to comprehend strategy level needs... Even going above and beyond, to the extent of troubleshooting with 3rd Party technology partners like Stripe, SendGrid, Hubspot."
Low Jian Liang
Founder & CEO
Trippening Pte Ltd, Trabble (Singapore)
"I am so impressed at your insights into the business and the company industry. We will use your awesome ideas to create a presentation that blows the managing director away."
Charlotte Tang
Business Development Director
Utomedia (Singapore)
More
Leveraging 20 years of design leadership to transform complex business requirements into scalable, high-impact digital ecosystems for global enterprises.
Copyright © 2026

20 Years of Experience
Principal
Product Designer
Work With Me
A Product Designer with 20 years of experience, architecting high-impact, user-centric applications for global companies.
100% Human-Crafted Strategy & Design.

Momentum
Strategizing high-impact design systems andfinancial infrastructures for global scale.
Explore the Case Study
HospiDesk
HospiDesk
An all-in-one SaaS portal for the travel and hospitality industry, empowering businesses to manage bookings, guest chats, and a self-service knowledge hub with a built-in chat builder.
Explore the Case Study



Hyllo
A mobile e-commerce app for fashion and beauty, featuring a seamless shopping experience from product discovery to checkout, and a tiered loyalty program to reward and retain customers.
Explore the Case Study

Experiences /
/ Mar - Sep ‘25
Principal Product Lead (Contract)
Owned the product strategy for a strategic redesign of a core enterprise portal, translating business goals into actionable product specifications.
Confidential
/ Jul ‘23 - Jan ‘25
Principal Product Designer
550% Efficiency Scale: Identified operational bottlenecks and championed the launch of the 'iDA' Digital Assistant. Successfully automated 18,631 interactions in Year 1, scaling service capacity by >550% without adding headcount.
Cloud Kinetics Technology
Testimonials /
"Jeff has shown the ability to comprehend strategy level needs... Even going above and beyond, to the extent of troubleshooting with 3rd Party technology partners like Stripe, SendGrid, Hubspot."
Low Jian Liang
Founder & CEO
Trippening Pte Ltd, Trabble (Singapore)
"I am so impressed at your insights into the business and the company industry. We will use your awesome ideas to create a presentation that blows the managing director away."
Charlotte Tang
Business Development Director
Utomedia (Singapore)
More
Leveraging 20 years of design leadership to transform complex business requirements into scalable, high-impact digital ecosystems for global enterprises.
Copyright © 2026
