The Architect Behind The Interface.
I don’t just design screens.
I engineer clarity for complex B2B systems.
20 Years of Pattern Recognition.
Product
Principal-as-a-Service.
I offer the ability of a Company of One. You don't talk to a PM who talks to a designer. You talk to Jeff. I bridge the gap between business goals and user needs, using 20 years of context to skip the 'trial and error' phase.
The US-Aligned Workflow(The "How")
Guaranteed Overlap
4 hours daily overlap with EST (9am-1pm). Real-time collaboration when it counts.
High-Speed Async
While you sleep, I execute.
Wake up to Loom updates and Figma progress, not blockers.
Remote Native
Fully integrated into Slack/Jira.
I’m not an outsider; I’m a plug-and-play Principal partner.
Versatility & Concept Lab
Beyond the Portfolio. Selected concepts and strategic explorations across diverse industries.
Lovin It
(Beauty Community)
Role
Product Concept & UI Architecture
Narrative
A strategic concept for a community-driven commerce platform. Unlike traditional e-commerce, this architecture integrates user-generated content directly into the purchase flow, mimicking the high-engagement model of social commerce giants like Xiaohongshu.
Swan City
(Real Estate / Web3)
Role
Visual Experience Design
Narrative
An exploration into immersive, dark-mode aesthetics for the high-end property sector. This project focuses on visual storytelling and premium brand positioning, demonstrating versatility beyond standard SaaS interfaces.
Flyway
(No-Code SaaS)
Role
Principal Architect (Conceptual)
Verdict
A Post-GUI No-Code Concept. Addressing the complexity of legacy platforms like Outsystems, this concept proposes an "Invisible Builder". Instead of managing complex canvases, users build enterprise-grade workflows through natural language and intent (demonstrated by the central AI prompt), reducing development time by 40%.
Testimonials /
"Jeff has shown the ability to comprehend strategy level needs... Even going above and beyond, to the extent of troubleshooting with 3rd Party technology partners like Stripe, SendGrid, Hubspot."
Low Jian Liang
Founder & CEO
Trippening Pte Ltd, Trabble (Singapore)
"I am so impressed at your insights into the business and the company industry. We will use your awesome ideas to create a presentation that blows the managing director away."
Charlotte Tang
Business Development Director
Utomedia (Singapore)
"Jeff is a thinking designer: he considered how end users would experience his designs... Jeff never once complained, even when he was asked to change design direction."
Justin Lutian
Marketing Manager
Pear Comms Pte Ltd (Singapore)
"Generally we are satisfied with your work and definitely want to keep you for long term."
Robyn Tung
Project Lead
Popmach (M) Sdn Bhd (Malaysia)
"Great design. Our team already reviewed and agree to give it to business."
Aliah
Project Lead
Cloud Kinetics (imSME Project) (Malaysia)
19
Years Experience
RM9.2M
Apprx. USD $2M+.
Financing Facilitated
(via Momentum)
100%
Solo Execution
Complex problems require experienced hands.
I bring 19 years of clarity to messy B2B workflows. No hand-holding,
no overhead, just results.
Book a Discovery Call
Copyright © 2026
The Architect Behind The Interface.
I don’t just design screens.
I engineer clarity for complex B2B systems.
20 Years of Pattern Recognition.
Product
Principal-as-a-Service.
I offer the ability of a Company of One. You don't talk to a PM who talks to a designer. You talk to Jeff. I bridge the gap between business goals and user needs, using 20 years of context to skip the 'trial and error' phase.
The US-Aligned Workflow
(The "How")
Guaranteed Overlap
4 hours daily overlap with EST (9am-1pm).
Real-time collaboration when it counts.
High-Speed Async
While you sleep, I execute.
Wake up to Loom updates and Figma progress, not blockers.
Remote Native
Fully integrated into Slack/Jira.
I’m not an outsider; I’m a plug-and-play Principal partner.
Versatility & Concept Lab
Beyond the Portfolio.
Selected concepts and strategic explorations across diverse industries.
Lovin It (Beauty Community)
Role
Product Concept & UI Architecture
Narrative
A strategic concept for a community-driven commerce platform. Unlike traditional e-commerce, this architecture integrates user-generated content directly into the purchase flow, mimicking the high-engagement model of social commerce giants like Xiaohongshu.
Swan City (Real Estate / Web3)
Role
Visual Experience Design
Narrative
An exploration into immersive, dark-mode aesthetics for the high-end property sector. This project focuses on visual storytelling and premium brand positioning, demonstrating versatility beyond standard SaaS interfaces.
Flyway (No-Code SaaS)
Role
Principal Architect (Conceptual)
Verdict
A Post-GUI No-Code Concept. Addressing the complexity of legacy platforms like Outsystems, this concept proposes an "Invisible Builder". Instead of managing complex canvases, users build enterprise-grade workflows through natural language and intent (demonstrated by the central AI prompt), reducing development time by 40%.
Testimonials /
"Jeff has shown the ability to comprehend strategy level needs... Even going above and beyond, to the extent of troubleshooting with 3rd Party technology partners like Stripe, SendGrid, Hubspot."
Low Jian Liang
Founder & CEO
Trippening Pte Ltd, Trabble (Singapore)
"I am so impressed at your insights into the business and the company industry. We will use your awesome ideas to create a presentation that blows the managing director away."
Charlotte Tang
Business Development Director
Utomedia (Singapore)
"Great design. Our team already reviewed and agree to give it to business."
Aliah
Project Lead
Cloud Kinetics (imSME Project) (Malaysia)
"Jeff is a thinking designer: he considered how end users would experience his designs... Jeff never once complained, even when he was asked to change design direction."
Justin Lutian
Marketing Manager
Pear Comms Pte Ltd (Singapore)
"Generally we are satisfied with your work and definitely want to keep you for long term."
Robyn Tung
Project Lead
Popmach (M) Sdn Bhd (Malaysia)
19
Years Experience
RM9.2M
Apprx. USD $2M+.
Financing Facilitated
(via Momentum)
100%
Solo Execution
Complex problems require
experienced hands.
I bring 19 years of clarity to messy B2B workflows. No hand-holding,
no overhead, just results.
Book a Discovery Call
Copyright © 2026
The Architect Behind The Interface.
I don’t just design screens.
I engineer clarity for complex B2B systems.
20 Years of Pattern Recognition.
Product
Principal-as-a-Service.
I offer the ability of a Company of One. You don't talk to a PM who talks to a designer. You talk to Jeff. I bridge the gap between business goals and user needs, using 20 years of context to skip the 'trial and error' phase.
The US-Aligned Workflow (The "How")
Guaranteed Overlap
4 hours daily overlap with EST (9am-1pm). Real-time collaboration when it counts.
High-Speed Async
While you sleep, I execute. Wake up to Loom updates and Figma progress, not blockers.
Remote Native
Fully integrated into Slack/Jira. I’m not an outsider; I’m a plug-and-play Principal partner.
Versatility & Concept Lab
Beyond the Portfolio.
Selected concepts and strategic explorations across diverse industries.
Lovin It
(Beauty Community)
Role
Product Concept & UI Architecture
Narrative
A strategic concept for a community-driven commerce platform. Unlike traditional e-commerce, this architecture integrates user-generated content directly into the purchase flow, mimicking the high-engagement model of social commerce giants like Xiaohongshu.
Swan City
(Real Estate / Web3)
Role
Visual Experience Design
Narrative
An exploration into immersive, dark-mode aesthetics for the high-end property sector. This project focuses on visual storytelling and premium brand positioning, demonstrating versatility beyond standard SaaS interfaces.
Flyway
(No-Code SaaS)
Role
Principal Architect (Conceptual)
Verdict
A Post-GUI No-Code Concept. Addressing the complexity of legacy platforms like Outsystems, this concept proposes an "Invisible Builder". Instead of managing complex canvases, users build enterprise-grade workflows through natural language and intent (demonstrated by the central AI prompt), reducing development time by 40%.
Testimonials /
"Jeff has shown the ability to comprehend strategy level needs... Even going above and beyond, to the extent of troubleshooting with 3rd Party technology partners like Stripe, SendGrid, Hubspot."
Low Jian Liang
Founder & CEO
Trippening Pte Ltd, Trabble (Singapore)
"I am so impressed at your insights into the business and the company industry. We will use your awesome ideas to create a presentation that blows the managing director away."
Charlotte Tang
Business Development Director
Utomedia (Singapore)
"Jeff is a thinking designer: he considered how end users would experience his designs... Jeff never once complained, even when he was asked to change design direction."
Justin Lutian
Marketing Manager
Pear Comms Pte Ltd (Singapore)
"Generally we are satisfied with your work and definitely want to keep you for long term."
Robyn Tung
Project Lead
Popmach (M) Sdn Bhd (Malaysia)
"Great design. Our team already reviewed and agree to give it to business."
Aliah
Project Lead
Cloud Kinetics (imSME Project) (Malaysia)
19
Years Experience
RM9.2M
Apprx. USD $2M+.
Financing Facilitated
(via Momentum)
100%
Solo Execution
Complex problems require experienced hands.
I bring 19 years of clarity to messy B2B workflows. No hand-holding,
no overhead, just results.
Book a Discovery Call
Copyright © 2026